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Sony A7R IV

Save 10% off selected lenses when bought with this camera. Simply add the camera and chosen lens to your basket to receive the discount. This offer is valid for 1 lens per camera at a time.
Offer valid 1st May - 1st June 2020

FE 100-400mm f4.5-5.6 OSS G Master
FE 100mm f2.8 G Master
FE 135mm f1.8 GM
FE 16-35mm f2.8 GM
FE 200-600mm F5.6-6.3 G OSS
FE 24-105mm F4 G OSS
FE 24-70mm f/2.8 GM
FE 24mm f1.4 G Master
70-200mm f2.8 G Master
FE 85mm f/1.4 GM

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Sony A7R IV | 61 MP | Full Frame CMOS Sensor | 4K Video | Wi-Fi & Bluetooth

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  • Free 1 Year Warranty extension when registering your camera with Sony here
  • The first 61 MP full frame camera with 10FPS, Real time autofocus, professional workflow and cinematic movie recording
  • Unrivalled speed with real time tracking technology (including Eye AF and Animal AF)
  • Cinematic 4K movie recording including HLG mode, real time Eye AF in movie, full HD 120 fps and touch tracking
  • Improved handling and operation including new high resolution eVF
  • Wireless shooting and data transfer
  • Double UHS II card slots and improved dust and moisture resistant body
  • 1 Year Warranty as Standard. Extend to 2 Years by registering the product with Sony.

 

GBP£3,499.00VIEW PRODUCT
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Ever more inspiring
Sony’s newly developed 35mm full-frame back-illuminated CMOS sensor with 61.0 megapixels enables the full-frame mirrorless α7R IV to attain expressive prowess once expected only in conventional medium-format cameras. Thanks to this mirrorless design, absence of mechanical mirror shock can maximise resolution without negative effect on image quality. The α7R IV realises the level of image quality that surpasses the expectation for conventional full-frame cameras especially in the low-to-mid sensitivity range. Sony’s proprietary technology achieves superb high resolution while assuring low noise and high sensitivity.

Wide, fast, and steadfast AF evolution
Thanks to increased coverage and density of AF points and enhanced algorithm for tracking moving subjects, overall AF performance has evolved to provide steadfast, accurate tracking of complex subject motion and speed changes. The α7R IV’s Fast Hybrid AF system combines high-speed, highly trackable phase-detection and high-precision contrast-detection autofocusing, even for shooting venues as dimly lit as EV-319. 567-point phase-detection AF and 425-point contrast-detection AF provide wider image area coverage of 99.7% height and 74.0% width. In addition, this remarkable AF system provides as rapid response as α7R III, despite mass data handling due to the extremely high-resolution CMOS sensor, even in dim shooting venues.

Up to 68 images in continuous shooting
Professional photographers need to achieve consistent shooting without interruption. With 1.5x greater buffer memory, system speed, and UHS-II support, the α7R IV can capture up to approx. 68 images in a continuous burst at 10fps. With APS-C shooting mode, approximately three times more photos can be shot than with full-frame shooting mode. Fn menu/menu display access, setting changes, and review playback can occur during data writing. A countdown of the number of still images remaining to be written to memory is on display during playback.

Shooting for more professional lengths
The α7R IV employs the large-capacity NP-FZ100 battery just like α7R III. Due to more energy-efficient circuit design, the α7R IV matches α7R III usage level longevity, despite higher resolution of the α7R IV image sensor and EVF. An optional Vertical Grip (VG-C4EM) can hold two batteries, and an optional Multi Battery Adaptor Kit (NPA-MQZ1K) can hold up to four batteries for even longer hours of shooting. In addition to the use of such optional accessories, USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for further extended recording.

Why We Love the Sony A7R IV

The first 61 MP full frame camera with 10FPS, Real time autofocus, professional workflow and cinematic movie recording
Unrivalled speed with real time tracking technology (including Eye AF and Animal AF)
Cinematic 4K movie recording including HLG mode, real time Eye AF in movie, full HD 120 fps and touch tracking
Improved handling and operation including new high resolution eVF
Wireless shooting and data transfer
Double UHS II card slots and improved dust and moisture resistant body
1 Year Warranty as Standard. Extend to 2 Years by registering the product with Sony.